Subject category:
Marketing
Published by:
Darden Business Publishing
Version: 06.1989
Length: 13 pages
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Abstract
This note deals with a research methodology that is useful in developing product-related communications, primarily advertising. It shows how to conduct the research prior to applying it in the creative communication process.
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Abstract
This note deals with a research methodology that is useful in developing product-related communications, primarily advertising. It shows how to conduct the research prior to applying it in the creative communication process.