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Management article
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Reference no. C9812A
Authors: Anonymous Author
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 1998
Length: 4 pages

Abstract

The number of people who can reliably begin a presentation with a joke that works is very small. The first couple of minutes in a presentation are nearly always the worst--why tempt fate with an approach virtually guaranteed to fail? Want to catch and hold your audience''s attention? New research shows how.

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Abstract

The number of people who can reliably begin a presentation with a joke that works is very small. The first couple of minutes in a presentation are nearly always the worst--why tempt fate with an approach virtually guaranteed to fail? Want to catch and hold your audience''s attention? New research shows how.

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