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Reference no. 9-197-094
Subject category: Finance, Accounting and Control
Authors: Robert S Kaplan (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 8 pages
Topics: Management; Management accounting; Activity-based costing; Cost accounting; Costing; Value chains; Customer service
Share a link: https://casecent.re/p/44081
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Abstract

Describes applying activity-based costing to manage customer relationships. Links cost-to-serve to net margins earned with individual customers.
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Abstract

Describes applying activity-based costing to manage customer relationships. Links cost-to-serve to net margins earned with individual customers.

Related

Sorry, this product has no related items.