Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. 9-198-005
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 25 March 1997
Length: 4 pages
Data source: Generalised experience

Abstract

The marketing director and finance director must set the price for an expensive yet competitive fabric. Recent price increases have not been matched by competitors, and market share has been lost. The case provides an opportunity to practice contribution analysis considering variable and fixed costs as reported in a typical cost report.
Location:
Industry:
Other setting(s):
1997

About

Abstract

The marketing director and finance director must set the price for an expensive yet competitive fabric. Recent price increases have not been matched by competitors, and market share has been lost. The case provides an opportunity to practice contribution analysis considering variable and fixed costs as reported in a typical cost report.

Settings

Location:
Industry:
Other setting(s):
1997

Related