Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 25 March 1997
Length: 4 pages
Data source: Generalised experience
Topics:
Accounting; Cost accounting; Cost allocation; Cost analysis; Costing; Prices; Pricing; Demand analysis
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Abstract
The marketing director and finance director must set the price for an expensive yet competitive fabric. Recent price increases have not been matched by competitors, and market share has been lost. The case provides an opportunity to practice contribution analysis considering variable and fixed costs as reported in a typical cost report.
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Abstract
The marketing director and finance director must set the price for an expensive yet competitive fabric. Recent price increases have not been matched by competitors, and market share has been lost. The case provides an opportunity to practice contribution analysis considering variable and fixed costs as reported in a typical cost report.