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Compact case
Supplement
-
Reference no. 9-398-002
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 25 September 1998
Length: 2 pages
Data source: Field research
Topics: Marketing strategy; Technology
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Abstract

Supplements the (A) case.
Locations:
Europe; United States
Industry:
Computers & electronics
Case
-
Reference no. 9-397-001
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 13 November 2000
Length: 17 pages
Data source: Field research
Topics: Computer industry; Global Research Group; Marketing strategy
View full details

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Abstract

Supplements the (A) case.

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Locations:
Europe; United States
Industry:
Computers & electronics

Related

Case
-
Reference no. 9-397-001
Subject category: Strategy and General Management
Authors: Carin-Isabel Knoop (Harvard Business School); Michael Yoshino (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 13 November 2000
Length: 17 pages
Data source: Field research
Topics: Computer industry; Global Research Group; Marketing strategy
View full details