Komatsu Ltd.: Project G's Globalization

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Case

Reference no. 9-398-016

Subject category: Strategy and General Management

Authors: Christopher A Bartlett (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1997

Version: 2 March 1998

Length: 20 pages

Data source: Field research

Topics: Change management; Diversification; Multinational corporations; Business expansion; Risk management; Organizational change; Resource allocation; International business; Leadership; Portfolio management; Asset management; Manufacturing processes; Globalization

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Abstract

This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities into a new, more diverse business base. Details efforts to build and acquire foreign operations, to specialize and integrate overseas units, to expand responsibilities of offshore operations, and to localize management.

Location:

Japan

Industry:

Professional sports industry