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Supplement
-
Reference no. 9-498-007
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 6 May 1998

Abstract

Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers first, and creating a culture characterized by high involvement of employees and fast innovation and implementation of new ideas.
Location:
Size:
70,000 employees, USD8 billion revenues
Other setting(s):
1991-1996

About

Abstract

Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers first, and creating a culture characterized by high involvement of employees and fast innovation and implementation of new ideas.

Settings

Location:
Size:
70,000 employees, USD8 billion revenues
Other setting(s):
1991-1996

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