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Case
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Reference no. 9-597-044
Subject category: Marketing
Authors: Samuel Chun (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 29 July 1999
Length: 10 pages
Data source: Field research
Topics: Sales; Market segmentation; Pricing
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Abstract

S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated.
Size:
Gross revenue: $218 million revenues
Other setting(s):
1996
Case
-
Reference no. 9-506-S33
Spanish language
Subject category: Marketing
Authors: Samuel Chun (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 29 July 1999
Revision date: 24-Apr-2019
Length: 10 pages
Data source: Field research
Topics: Sales; Market segmentation; Pricing
View full details

About

Abstract

S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated.

Settings

Size:
Gross revenue: $218 million revenues
Other setting(s):
1996

Related

Case
-
Reference no. 9-506-S33
Spanish language
Subject category: Marketing
Authors: Samuel Chun (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 29 July 1999
Revision date: 24-Apr-2019
Length: 10 pages
Data source: Field research
Topics: Sales; Market segmentation; Pricing
View full details