Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 30 August 2007
Length: 5 pages
Data source: Generalised experience
Abstract
In July 1996, Mr Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case.
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Abstract
In July 1996, Mr Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case.