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Compact case
Case
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Reference no. 9-597-063
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 30 August 2007
Length: 5 pages
Data source: Generalised experience
Topics: Customer Relationship Management (CRM); Bids; Pricing strategy; Target markets; Product planning & policy
Share a link: https://casecent.re/p/44248
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Abstract

In July 1996, Mr Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case.
Location:
Europe
Industry:
Computers & electronics
Other setting(s):
1996
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Abstract

In July 1996, Mr Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case.

Settings

Location:
Europe
Industry:
Computers & electronics
Other setting(s):
1996

Related

Sorry, this product has no related items.