Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 16 pages
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Abstract
Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability.; To explain the relationships among organizational performance; sales, marketing, and operating performance; and company financial performance.
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Abstract
Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability.; To explain the relationships among organizational performance; sales, marketing, and operating performance; and company financial performance.