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Case
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Reference no. 9-597-077
Subject category: Marketing
Authors: Thomas Kosnik (School of Engineering, Stanford University); N Zakarian (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 18 pages
Data source: Field research
Topics: Entrepreneurial management; Nonprofit marketing; Sales management; Women
Share a link: https://casecent.re/p/44251
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Abstract

Andrea Silbert is founder of the Center for Women & Enterprise, a nonprofit with a mission to empower women to become economically self- sufficient and prosperous through entrepreneurship. She must select a new senior sales executive, decide how to share responsibilities, and decide how to pick the best prospective funding sources.; Students grapple with decisions facing most entrepreneurs: how to bring on new sales talent to grow the business.
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Abstract

Andrea Silbert is founder of the Center for Women & Enterprise, a nonprofit with a mission to empower women to become economically self- sufficient and prosperous through entrepreneurship. She must select a new senior sales executive, decide how to share responsibilities, and decide how to pick the best prospective funding sources.; Students grapple with decisions facing most entrepreneurs: how to bring on new sales talent to grow the business.

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