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Case
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Reference no. 9-598-001
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 24 April 2002
Length: 16 pages
Data source: Field research

Abstract

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new environment.
Location:
Size:
USD478 million revenues
Other setting(s):
1994

About

Abstract

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new environment.

Settings

Location:
Size:
USD478 million revenues
Other setting(s):
1994

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