Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 24 April 2002
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Abstract
Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new environment.
Location:
Industry:
Size:
USD478 million revenues
Other setting(s):
1994
About
Abstract
Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new environment.
Settings
Location:
Industry:
Size:
USD478 million revenues
Other setting(s):
1994