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Supplement
-
Reference no. 9-598-002
Subject category: Marketing
Authors: Elaine Backman (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 21 October 1997
Length: 10 pages
Data source: Field research
Topics: Change management; Marketing strategy
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Abstract

Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals.
Location:
United States
Industry:
Health care services
Size:
USD478 million revenues
Other setting(s):
1995
Case
-
Reference no. 9-598-001
Subject category: Marketing
Authors: Elaine Backman (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 24 April 2002
Length: 16 pages
Data source: Field research
Topics: Change management; Marketing strategy
View full details
Supplement
-
Reference no. 9-598-041
Subject category: Marketing
Authors: Elaine Backman (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 13 February 1998
Length: 9 pages
Data source: Field research
Topics: Change management; Marketing strategy
View full details

About

Abstract

Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals.

Settings

Location:
United States
Industry:
Health care services
Size:
USD478 million revenues
Other setting(s):
1995

Related

Case
-
Reference no. 9-598-001
Subject category: Marketing
Authors: Elaine Backman (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 24 April 2002
Length: 16 pages
Data source: Field research
Topics: Change management; Marketing strategy
View full details
Supplement
-
Reference no. 9-598-041
Subject category: Marketing
Authors: Elaine Backman (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 13 February 1998
Length: 9 pages
Data source: Field research
Topics: Change management; Marketing strategy
View full details