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Case
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Reference no. 9-598-005
Subject category: Marketing
Authors: Thomas Kosnik (School of Engineering, Stanford University); Doron Kempel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 25 September 1997
Length: 29 pages
Data source: Field research
Topics: Marketing strategy; Entrepreneurship; Pricing strategy
Share a link: https://casecent.re/p/44257
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Abstract

Efi Arazi, the president of a start-up called Imedia, must determine an appropriate pricing strategy for an innovation that will change the basis of competition in the cable TV industry.
Location:
California
Industries:
Cable television; Telecommunications
Size:
9 employees
Other setting(s):
1996
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Abstract

Efi Arazi, the president of a start-up called Imedia, must determine an appropriate pricing strategy for an innovation that will change the basis of competition in the cable TV industry.

Settings

Location:
California
Industries:
Cable television; Telecommunications
Size:
9 employees
Other setting(s):
1996

Related

Sorry, this product has no related items.