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Thumbnail image for product with reference number 9-598-016
Best Buy
Case
-
Reference no. 9-598-016
Subject category: Marketing
Authors: Bala Chakravarthy (International Institute for Management Development (IMD)); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 28 October 1997
Length: 30 pages
Data source: Field research
Topics: Business models; Focusing on customers; Marketing channels; Personalization; Relationships; Customization; Competition; Competitive strategy
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Abstract

Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to address the company's changed competitive and consumer environment. Reduced profitability in 1996, however, calls for creative adaptation of Concept 3.
Location:
United States
Size:
USD7.2 billion revenues
Other setting(s):
1996
Thumbnail image for product with reference number 5-599-115
Best Buy
Teaching note
-
Reference no. 5-599-115
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 28 June 1999
Length: 10 pages
View full details
Thumbnail image for product with reference number 9-506-S15
Best Buy
Case
-
Reference no. 9-506-S15
Spanish language
Subject category: Marketing
Authors: Bala Chakravarthy (International Institute for Management Development (IMD)); V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 28 October 1997
Revision date: 24-Apr-2019
Length: 33 pages
Data source: Field research
Topics: Corporate social responsibility; Supply chain management; Marketing channels; Relationships; Focusing on customers; Competitive strategy; Competition; Personalization; Business models; Customization
View full details

About

Abstract

Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to address the company's changed competitive and consumer environment. Reduced profitability in 1996, however, calls for creative adaptation of Concept 3.

Settings

Location:
United States
Size:
USD7.2 billion revenues
Other setting(s):
1996

Related

Thumbnail image for product with reference number 5-599-115
Best Buy
Teaching note
-
Reference no. 5-599-115
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 28 June 1999
Length: 10 pages
View full details
Thumbnail image for product with reference number 9-506-S15
Best Buy
Case
-
Reference no. 9-506-S15
Spanish language
Subject category: Marketing
Authors: Bala Chakravarthy (International Institute for Management Development (IMD)); V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 28 October 1997
Revision date: 24-Apr-2019
Length: 33 pages
Data source: Field research
Topics: Corporate social responsibility; Supply chain management; Marketing channels; Relationships; Focusing on customers; Competitive strategy; Competition; Personalization; Business models; Customization
View full details