More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-598-018
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Robin Root (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 24 February 1998
Length: 19 pages
Data source: Field research
Topics: Mergers and acquisitions; Global marketing; Marketing management; Web and mobile applications
Share a link: https://casecent.re/p/44261
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

The founder, president, and CEO of a leading software security company has just announced the USD5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the rest of the management team have to determine whether and how to integrate the worldwide marketing, sales, and distribution of the firm's two overlapping software security product lines.
Locations:
United States; Israel; Germany
Industry:
Software development industry
Size:
USD20 million revenues; 80 employees
Other setting(s):
1996
Teaching note
-
Reference no. 5-598-071
Subject category: Marketing
Authors: Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1998
Length: 10 pages
View full details

About

Abstract

The founder, president, and CEO of a leading software security company has just announced the USD5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the rest of the management team have to determine whether and how to integrate the worldwide marketing, sales, and distribution of the firm's two overlapping software security product lines.

Settings

Locations:
United States; Israel; Germany
Industry:
Software development industry
Size:
USD20 million revenues; 80 employees
Other setting(s):
1996

Related

Teaching note
-
Reference no. 5-598-071
Subject category: Marketing
Authors: Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1998
Length: 10 pages
View full details