Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 29 September 1997
Length: 19 pages
Data source: Field research
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Abstract
Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must decide how to balance defense of its domestic market share against further foreign expansion.; To demonstrate the potential for emerging market multinationals to compete successfully in developed markets.
Location:
Industry:
Size:
Large, 36,000 employees, USD15 billion revenues
Other setting(s):
1997
Spanish language
About
Abstract
Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must decide how to balance defense of its domestic market share against further foreign expansion.; To demonstrate the potential for emerging market multinationals to compete successfully in developed markets.
Settings
Location:
Industry:
Size:
Large, 36,000 employees, USD15 billion revenues
Other setting(s):
1997