Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 13 December 2000
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https://casecent.re/p/44274
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Abstract
A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their commodity parts of the business from branded food products. How does the new commodity firm develop a strategy for the future?
Size:
$2 billion revenues
Other setting(s):
1997
About
Abstract
A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their commodity parts of the business from branded food products. How does the new commodity firm develop a strategy for the future?
Settings
Size:
$2 billion revenues
Other setting(s):
1997