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Reference no. 9-598-061
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 01 November 2000
Length: 17 pages
Data source: Published sources

Abstract

Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.

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Abstract

Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.

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