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Reference no. 9-598-061
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 01 November 2000
Length: 17 pages
Data source: Published sources
Topics: Decision making; Marketing strategy; Customer & client analysis; Market analysis; Target markets; Product lines
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Abstract

Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.
Note
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Reference no. 9-504-S13
Spanish language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 1 November 2000
Length: 19 pages
Data source: Published sources
Topics: Marketing strategy; Customer analysis; Target markets; Market analysis; Product lines
View full details

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Abstract

Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making.

Related

Note
-
Reference no. 9-504-S13
Spanish language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 1 November 2000
Length: 19 pages
Data source: Published sources
Topics: Marketing strategy; Customer analysis; Target markets; Market analysis; Product lines
View full details
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