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Case
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Reference no. 9-598-064
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 6 April 1998
Length: 26 pages
Data source: Field research

Abstract

C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car''s highly profitable strategy of managing its stores. Concerns four potential acquisitions and their fit within C-Car''s strategy.; To expose students to the rapidly evolving automobile distribution environment in the mid-1990s and help them think through the pros and cons of the several new models.

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Abstract

C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car''s highly profitable strategy of managing its stores. Concerns four potential acquisitions and their fit within C-Car''s strategy.; To expose students to the rapidly evolving automobile distribution environment in the mid-1990s and help them think through the pros and cons of the several new models.

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