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Case
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Reference no. 9-598-065
Subject category: Marketing
Authors: Choelsoon Park (Graduate School of Public Administration, Seoul National University); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 23 March 1998
Length: 35 pages
Data source: Field research
Topics: Asia; Automobiles; International business; Marketing strategy; Strategic alliances
Share a link: https://casecent.re/p/44281
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Abstract

The top management at Daewoo is reviewing its close relationship with the Uzbekistan government, focusing especially on the performance of Uz- Daewoo Auto, a strategic alliance to manufacture and market passenger cars.; Shows the challenges of organizing strategic alliances in transitional economies.
Teaching note
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Reference no. 5-598-108
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 3 March 1998
Length: 8 pages
View full details

About

Abstract

The top management at Daewoo is reviewing its close relationship with the Uzbekistan government, focusing especially on the performance of Uz- Daewoo Auto, a strategic alliance to manufacture and market passenger cars.; Shows the challenges of organizing strategic alliances in transitional economies.

Related

Teaching note
-
Reference no. 5-598-108
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 3 March 1998
Length: 8 pages
View full details