A Tale of Two Electronic Components Distributors

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Case

Reference no. 9-697-064

Subject category: Production and Operations Management

Authors: Ananth Raman (Harvard Business School); Bharat P Rao (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1997

Version: 19 November 2007

Length: 20 pages

Data source: Field research

Topics: Distribution; Entrepreneurship; Operations management; Small business

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Abstract

Discusses the role of distribution intermediaries in the electronic components industry, and describes operations at two of these distributors. Serves as a vehicle to discuss the functions provided by distributors in the channel. Also lets students understand the differences between these distributors and discuss how each of them is going to deal with issues like consolidation and the rapid growth of the Internet. Also introduces students to the complexity of managing operations at a small distributor.

Location:

United States

Other setting(s):

1995-1996