Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 12 October 2017
Revision date: 29-Nov-2017
Length: 15 pages
Data source: Generalised experience
Abstract
Hospital Equipment Corp is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that its internal system for identifying new, high-growth markets actually screens out some exciting growth possibilities.
Location:
Industries:
Size:
USD250 million revenues; 500 employees
Other setting(s):
1980-1991
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 14 pages
About
Abstract
Hospital Equipment Corp is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that its internal system for identifying new, high-growth markets actually screens out some exciting growth possibilities.
Settings
Location:
Industries:
Size:
USD250 million revenues; 500 employees
Other setting(s):
1980-1991
Related
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 14 pages