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Case
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Reference no. 9-697-099
Authors: R J Hayes
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 7 December 1999
Length: 11 pages
Data source: Field research

Abstract

The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded six times. Should it expand again? Should it build a new plant in Southern Europe? Or should it increase subcontracting?
Location:
Size:
Mid-size, 1,000 employees, USD500 million revenues
Other setting(s):
1989

About

Abstract

The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded six times. Should it expand again? Should it build a new plant in Southern Europe? Or should it increase subcontracting?

Settings

Location:
Size:
Mid-size, 1,000 employees, USD500 million revenues
Other setting(s):
1989

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