Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 7 December 1999
Length: 11 pages
Data source: Field research
Abstract
The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded six times. Should it expand again? Should it build a new plant in Southern Europe? Or should it increase subcontracting?
Location:
Industry:
Size:
Mid-size, 1,000 employees, USD500 million revenues
Other setting(s):
1989
About
Abstract
The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded six times. Should it expand again? Should it build a new plant in Southern Europe? Or should it increase subcontracting?
Settings
Location:
Industry:
Size:
Mid-size, 1,000 employees, USD500 million revenues
Other setting(s):
1989