Guidant: Cardiac Rhythm Management Business (A)

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Case

Reference no. 9-698-021

Subject category: Production and Operations Management

Authors: Steven C Wheelwright (Harvard Business School); M Eastley (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1997

Version: 19 July 1999

Length: 28 pages

Data source: Field research

Topics: Marketing strategy; Organizational structure and design; R&D; Product development; Business management; Management skills

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Abstract

Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a complementary business. The company's marketing strategies contribute highly to the discussion.

Location:

Minnesota

Industries:

Medical equipment and devices; Shipping industry

Size:

USD1 billion revenues

Other setting(s):

1996-1997