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Case
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Reference no. 9-797-109
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 14 May 1998
Length: 25 pages
Data source: Field research

Abstract

Progressive is a leader in providing non-standard (high risk) automobile insurance to drivers across America, with a long record of extraordinary profitability. Progressive is facing a challenge in its segment from Allstate, the industry leader, and must decide how to respond.; Designed to explore competitive positioning using the concepts of activities, activity systems, and tradeoffs between positions.

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Abstract

Progressive is a leader in providing non-standard (high risk) automobile insurance to drivers across America, with a long record of extraordinary profitability. Progressive is facing a challenge in its segment from Allstate, the industry leader, and must decide how to respond.; Designed to explore competitive positioning using the concepts of activities, activity systems, and tradeoffs between positions.

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