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Case
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Reference no. 9-798-013
Subject category: Strategy and General Management
Authors: Richard S. Rosenbloom (Harvard Business School); Ellen Pruyne (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 16 October 1997
Revision date: 25-Aug-2011
Length: 30 pages
Data source: Field research
Topics: Decision making; Technology; Strategic planning; Product development; Corporate strategy
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Abstract

Focuses on strategic decisions regarding investment in digital imaging technology facing Polaroid Corp, a worldwide leader in the traditional imaging marketplace, in July 1997. New Polaroid CEO Gary DiCamillo must decide how much emphasis to place on digital vs traditional imaging technology, how to restructure the organization to capitalize on this new technology, and whether to support a new proposal to develop a digital camera for the mass market.
Location:
United States
Size:
9,600 employees, USD2.3 billion revenues
Other setting(s):
1997
Case
-
Reference no. 9-711-S22
Spanish language
Subject category: Strategy and General Management
Authors: Richard S. Rosenbloom (Harvard Business School); Ellen Pruyne (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 16 October 1997
Length: 33 pages
Data source: Field research
Topics: Decision making; Technology; Strategic planning; Product development; Corporate strategy
View full details

About

Abstract

Focuses on strategic decisions regarding investment in digital imaging technology facing Polaroid Corp, a worldwide leader in the traditional imaging marketplace, in July 1997. New Polaroid CEO Gary DiCamillo must decide how much emphasis to place on digital vs traditional imaging technology, how to restructure the organization to capitalize on this new technology, and whether to support a new proposal to develop a digital camera for the mass market.

Settings

Location:
United States
Size:
9,600 employees, USD2.3 billion revenues
Other setting(s):
1997

Related

Case
-
Reference no. 9-711-S22
Spanish language
Subject category: Strategy and General Management
Authors: Richard S. Rosenbloom (Harvard Business School); Ellen Pruyne (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 16 October 1997
Length: 33 pages
Data source: Field research
Topics: Decision making; Technology; Strategic planning; Product development; Corporate strategy
View full details