Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 9 April 1998
Length: 38 pages
Data source: Field research
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Abstract
Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value proposition - selectivity, availability, price, and service. Even so, Bezos is faced with new challenges in early 1997 - competition from the mainstream bookstores Borders, Inc and Barnes & Noble.
Location:
Industries:
Size:
150
Other setting(s):
1997
About
Abstract
Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value proposition - selectivity, availability, price, and service. Even so, Bezos is faced with new challenges in early 1997 - competition from the mainstream bookstores Borders, Inc and Barnes & Noble.
Settings
Location:
Industries:
Size:
150
Other setting(s):
1997