Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-897-128
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 9 April 1998
Length: 38 pages
Data source: Field research

Abstract

Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value proposition - selectivity, availability, price, and service. Even so, Bezos is faced with new challenges in early 1997 - competition from the mainstream bookstores Borders, Inc and Barnes & Noble.
Location:
Size:
150
Other setting(s):
1997

About

Abstract

Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value proposition - selectivity, availability, price, and service. Even so, Bezos is faced with new challenges in early 1997 - competition from the mainstream bookstores Borders, Inc and Barnes & Noble.

Settings

Location:
Size:
150
Other setting(s):
1997

Related