Disney (A): From Disneyland to Disney World, Learning the Art of Land Assembly

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Case

Reference no. 9-898-018

Subject category: Case Method and Specialist Management Disciplines

Authors: Georgia Levenson Keohane (Harvard Business School); Michael A Wheeler (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1997

Version: 27 September 2000

Length: 7 pages

Data source: Published sources

Topics: Economics; Negotiation strategies

Share a link: https://casecent.re/p/44399

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Abstract

Walt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park.

Location:

United States

Industries:

Media, entertainment, and professional sports; Real estate industry