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Supplement
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Reference no. 9-898-019
Subject category: Case Method and Specialist Management Disciplines
Authors: Georgia Levenson Keohane; Michael A Wheeler
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 27 September 2000
Revision date: 21-Jan-2013
Length: 14 pages
Data source: Published sources
Topics: Economics; Negotiation strategies
Share a link: https://casecent.re/p/44400
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Abstract

The saga of Disney's efforts to build a theme park in Manassas, VA in the early 1990s is told. Disney's strategy against the various opponents of the project is presented.
Location:
United States
Industries:
Media, entertainment, and professional sports; Real estate industry
Teaching note
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Reference no. 5-898-022
Subject category: Case Method and Specialist Management Disciplines
Authors: Georgia Levenson Keohane; Michael A Wheeler
Published by: Harvard Business Publishing
Published in: 1998
Length: 7 pages
View full details

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Abstract

The saga of Disney's efforts to build a theme park in Manassas, VA in the early 1990s is told. Disney's strategy against the various opponents of the project is presented.

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Location:
United States
Industries:
Media, entertainment, and professional sports; Real estate industry

Related

Teaching note
-
Reference no. 5-898-022
Subject category: Case Method and Specialist Management Disciplines
Authors: Georgia Levenson Keohane; Michael A Wheeler
Published by: Harvard Business Publishing
Published in: 1998
Length: 7 pages
View full details