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Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has gone about establishing a regional office and knitting local operations closer together, the benefits that the process has generated, but also the tensions it has created within the organization. The case ends with Hightower contemplating whether he should be changing directions, given the emerging strategic and organizational challenges.; Case discussion helps students to reflect on the following issues: 1) how to convert a federation of independent international operations into a transnational network, 2) how to decide between incremental and radical organizational change, 3) how to engineer organizational change, and 4) how to identify when a change process has gone far enough so as to stop it or even reverse direction.