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Compact case
Supplement
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Reference no. 9-996-064
Subject category: Marketing
Authors: Cynthia Ingols (Simmons University); James Mueller (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 2 pages
Data source: Field research
Topics: Business & society; Consumer marketing; Design management; Electric industries; Marketing strategy; Product design; Product development; Product management
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Abstract

Supplements the case.
Teaching note
-
Reference no. 5-996-065
Subject category: Knowledge, Information and Communication Systems Management
Authors: James Mueller (Harvard Business School); Cynthia Ingols (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1996
Length: 6 pages
View full details
Case
-
Reference no. 9-996-063
Subject category: Knowledge, Information and Communication Systems Management
Authors: Cynthia Ingols (Harvard Business School); James Mueller (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 1997
Length: 18 pages
View full details

About

Abstract

Supplements the case.

Related

Teaching note
-
Reference no. 5-996-065
Subject category: Knowledge, Information and Communication Systems Management
Authors: James Mueller (Harvard Business School); Cynthia Ingols (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1996
Length: 6 pages
View full details
Case
-
Reference no. 9-996-063
Subject category: Knowledge, Information and Communication Systems Management
Authors: Cynthia Ingols (Harvard Business School); James Mueller (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 1997
Length: 18 pages
View full details