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Teaching note
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Reference no. UVA-M-0434TN
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Richard R Johnson (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2001
Revision date: 26-Oct-2015
Length: 5 pages
Data source: Published sources
Share a link: https://casecent.re/p/4447
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. UVA-M-0434
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Kristina W Friberg (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1994
Version: 14 October 2015
Revision date: 27-Oct-2015
Length: 9 pages
Data source: Published sources
Topics: Distribution channels; Marketing strategy; Marketing:marketing strategy & planning
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. UVA-M-0434
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia); Kristina W Friberg (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1994
Version: 14 October 2015
Revision date: 27-Oct-2015
Length: 9 pages
Data source: Published sources
Topics: Distribution channels; Marketing strategy; Marketing:marketing strategy & planning
View full details