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Companies find it difficult to change strategy for many reasons, but one stands out: Strategic thinking is not a core managerial competence at most companies. Managers are unable to develop competence in strategic thinking because they do it so rarely. Harvard Business School Professor Clayton Christensen helps managers develop a creative strategy and a proficiency in strategic decision making. This article presents a three- stage method executives can use to conceive and implement a creative and coherent strategy themselves. The three-step process forces managers to dig deep in order to understand the forces affecting their business. This method is a useful tool for managers because it helps them link strategic thinking with operational planning: two processes that are often separate but are more effective when connected.