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Management article
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Reference no. U9703B
Authors: James Biolos (Harvard Business School)
Published by: Harvard Business Publishing
Published in: "Harvard Management Update", 1997
Length: 3 pages
Topics: Innovation; New product marketing; Product design; Product development; Product introduction; Project management
Share a link: https://casecent.re/p/44505
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Abstract

The author outlines six elements designed to help managers narrow down a number of good ideas and decide which will be allocated resources. These elements are: 1) look at your idea portfolio, then map your needs; 2) let customers help you decide; 3) have the finance department take a new role; 4) allow experimentation--to a point; 5) make your peace with cannibalization; and 6) find a champion who will make it happen.
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Abstract

The author outlines six elements designed to help managers narrow down a number of good ideas and decide which will be allocated resources. These elements are: 1) look at your idea portfolio, then map your needs; 2) let customers help you decide; 3) have the finance department take a new role; 4) allow experimentation--to a point; 5) make your peace with cannibalization; and 6) find a champion who will make it happen.

Related

Sorry, this product has no related items.