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Management article
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Reference no. U9704C
Authors: M Hattersley
Published by: Harvard Business Publishing
Published in: "Harvard Management Update", 1997

Abstract

Managers should focus on the substance, not just the show, of business presentations. The effectiveness of your communication is going to depend on the logic with which you make your argument. Five forms of argumentative strategies are outlined, and seven valuable questions are provided for evaluating the logic and evidence that go into e-mails, memos, and presentations.

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Abstract

Managers should focus on the substance, not just the show, of business presentations. The effectiveness of your communication is going to depend on the logic with which you make your argument. Five forms of argumentative strategies are outlined, and seven valuable questions are provided for evaluating the logic and evidence that go into e-mails, memos, and presentations.

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