Published by:
Harvard Business Publishing
Length: 2 pages
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Abstract
Of the thousands of new products introduced annually, only 10% remain viable after two years. The reason for this low number is that many companies lose their strategic focus and unwisely divert resources away from their core competencies. By asking four simple questions about the state of your brand, you can determine whether your company has shied away from its strategic focus and what steps you can take to restore it.
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Abstract
Of the thousands of new products introduced annually, only 10% remain viable after two years. The reason for this low number is that many companies lose their strategic focus and unwisely divert resources away from their core competencies. By asking four simple questions about the state of your brand, you can determine whether your company has shied away from its strategic focus and what steps you can take to restore it.