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Compact case
Case
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Reference no. UVA-M-0455
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Originally published in: 1995
Version: 21 May 2018
Revision date: 4-Jun-2018
Length: 2 pages
Data source: Published sources
Topics: Marketing strategy; Pricing; Marketing
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Abstract

This case supplements the A case by describing events in the disposable-diaper market from June 1994 to October 1994.
Industry:
Consumer goods
Teaching note
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Reference no. UVA-M-0452TN
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Originally published in: 1996
Version: 21 May 2018
Revision date: 5-Jun-2018
Length: 8 pages
Data source: Published sources
View full details
Case
-
Reference no. UVA-M-0452
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Originally published in: 1996
Version: 21 May 2018
Revision date: 4-Jun-2018
Length: 18 pages
Data source: Published sources
Topics: Marketing strategy; Pricing; Marketing
View full details

About

Abstract

This case supplements the A case by describing events in the disposable-diaper market from June 1994 to October 1994.

Settings

Industry:
Consumer goods

Related

Teaching note
-
Reference no. UVA-M-0452TN
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Originally published in: 1996
Version: 21 May 2018
Revision date: 5-Jun-2018
Length: 8 pages
Data source: Published sources
View full details
Case
-
Reference no. UVA-M-0452
Subject category: Marketing
Authors: Mark E Parry (Darden School of Business, University of Virginia); Yoshinobu Sato (University of Marketing and Distribution Sciences)
Published by: Darden Business Publishing
Originally published in: 1996
Version: 21 May 2018
Revision date: 4-Jun-2018
Length: 18 pages
Data source: Published sources
Topics: Marketing strategy; Pricing; Marketing
View full details