Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 29 August 1996
Length: 30 pages
Data source: Field research
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
http://cb.hbsp.harvard.edu/cb/search/9-196-097?Ntk=HEMainSearch&N=0
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Abstract
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Presents the story of Open Market, Inc, one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development - its business strategy and organization evolution - as the company increased in size and gained a firm foothold in the uncertain electronic commerce.
Location:
Other setting(s):
1995
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 15 February 2006
Length: 25 pages
Data source: Field research
About
Abstract
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Presents the story of Open Market, Inc, one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development - its business strategy and organization evolution - as the company increased in size and gained a firm foothold in the uncertain electronic commerce.
Settings
Location:
Other setting(s):
1995
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 15 February 2006
Length: 25 pages
Data source: Field research