Becton Dickinson: Designing the New Strategic, Operational, and Financial Planning Process

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Case

Reference no. 9-197-014

Subject category: Finance, Accounting and Control

Authors: Robert L Simons (Harvard Business School); Antonio Davila (Harvard Business School); Afroze Mohammed (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1996

Version: 7 December 2001

Length: 19 pages

Data source: Field research

Topics: African trade blocs; Cultural adaptation; Product adaptation; Volatility; Accounting methodologies; Control systems; Forecasting; Performance management; Financial planning; Valuation; International business; Change management; Cross functional management; Matrix organization; Market planning strategy

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Abstract

Describes management's attempts to design and install a sophisticated planning and control system in an international company as it changes its strategy. Issues of strategy implementation, accountability, and performance measurement are at the core of the analysis, as managers confront difficulty and resistance in using the system for 'strategic, operational, and financial' control.

Industry:

Health care services

Size:

$2.5 billion revenues