Product details

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Published by: Harvard Business Publishing
Originally published in: 1996
Version: 28 February 1997
Length: 31 pages
Data source: Published sources

Abstract

In August 1995, the Upjohn Co and Pharmacia AB announced that they were forming a 'merger of equals.' This case provides background information on the industry, the position of Upjohn, and Upjohn's rationale for the proposed merger.
Size:
USD7 billion revenues
Other setting(s):
1995

About

Abstract

In August 1995, the Upjohn Co and Pharmacia AB announced that they were forming a 'merger of equals.' This case provides background information on the industry, the position of Upjohn, and Upjohn's rationale for the proposed merger.

Settings

Size:
USD7 billion revenues
Other setting(s):
1995

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