R.R. Donnelley & Sons: The Digital Division

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Case

Reference no. 9-396-154

Subject category: Strategy and General Management

Authors: David A Garvin (Harvard Business School); Artemis March (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1996

Version: 13 March 2000

Length: 20 pages

Data source: Field research

Topics: Organizational behavior; Business models; Information systems; Disruptive innovation; Business process reengineering; Teams; Technology adoption lifecycle; Value creation

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Abstract

In June 1995, Barbara Schetter, VP and general manager of RR Donnelley's Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology - digital printing presses and transactions management systems - to deliver short-run, customized printing. But it is based in a completely different business model than Donnelley's traditional businesses, and is finding it difficult to overcome informal resistance.

Locations:

Tennessee; Illinois

Industry:

Publishing industry

Size:

USD5 billion revenues, 41,000 employees

Other setting(s):

1991-1995