Product details

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Abstract

Addresses the following issues at a conceptual level: 1) Who is a general manager?, 2) To whom is the general manager responsible?, and 3) How do general managers add value?; Can be used early in a course on general management to initiate discussion and build a shared understanding about the role and responsibilities of the general manager.

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Abstract

Addresses the following issues at a conceptual level: 1) Who is a general manager?, 2) To whom is the general manager responsible?, and 3) How do general managers add value?; Can be used early in a course on general management to initiate discussion and build a shared understanding about the role and responsibilities of the general manager.

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