Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 27 pages
Data source: Field research
Abstract
Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification.; Examines a very unusual new product development process.
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Abstract
Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification.; Examines a very unusual new product development process.