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Case
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Reference no. 9-396-249
Subject category: Strategy and General Management
Authors: Joseph L Bower
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 25 April 2003
Length: 23 pages
Data source: Field research
Topics: Diversification; Acquisitions; Holding companies; Leadership
Share a link: https://casecent.re/p/44632
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Abstract

Martin Sorrell has used WPP to acquire a large portfolio of marketing service firms including J. Walter Thompson and Ogilvy & Mather. How did he make this minnow-swallows-many-whales trick work, and can he make the whole into something bigger than the parts?
Teaching note
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Reference no. 5-398-169
Subject category: Strategy and General Management
Authors: Joseph L Bower
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 28 June 1998
Length: 13 pages
View full details

About

Abstract

Martin Sorrell has used WPP to acquire a large portfolio of marketing service firms including J. Walter Thompson and Ogilvy & Mather. How did he make this minnow-swallows-many-whales trick work, and can he make the whole into something bigger than the parts?

Related

Teaching note
-
Reference no. 5-398-169
Subject category: Strategy and General Management
Authors: Joseph L Bower
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 28 June 1998
Length: 13 pages
View full details