Product details

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Case
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Reference no. 9-396-264
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 2 April 2004

Abstract

Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers through Co-founder Peter Granoff's accessible but informal evaluations of individual wines and through its electronic Internet with the customer.
Location:
Industries:
Size:
USD1 million revenues, 17 employees
Other setting(s):
1995-1996

About

Abstract

Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers through Co-founder Peter Granoff's accessible but informal evaluations of individual wines and through its electronic Internet with the customer.

Settings

Location:
Industries:
Size:
USD1 million revenues, 17 employees
Other setting(s):
1995-1996

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