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Case
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Reference no. 9-396-299
Subject category: Strategy and General Management
Authors: Terry Clark (Emory University); John Sviokla (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1996
Length: 19 pages
Data source: Field research
Topics: China; Communications industry; Information technology; International marketing; Strategic market planning
Share a link: https://casecent.re/p/44642
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Abstract

Tells the story of the China Internet Corp. (CIC), which was founded to serve both businesses wishing to conduct electronic commerce within China and those intending to trade with companies within China. The company provides access and advertising to companies; it does not offer Internet services to the public. Details CIC''s major concerns: expansion, compensation, funding, and human resource issues.
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Abstract

Tells the story of the China Internet Corp. (CIC), which was founded to serve both businesses wishing to conduct electronic commerce within China and those intending to trade with companies within China. The company provides access and advertising to companies; it does not offer Internet services to the public. Details CIC''s major concerns: expansion, compensation, funding, and human resource issues.

Related

Sorry, this product has no related items.