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Supplement
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Reference no. 9-595-060
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 20 June 1995
Length: 6 pages
Data source: Field research
Topics: Brand management; Competitive strategy; Global marketing; Marketing strategy; Product introduction
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Abstract

Describes Black & Decker's strategy for the tradesmen market.
Location:
United States
Industry:
Machinery and equipment industry
Size:
USD4 billion revenues
Other setting(s):
1991
Teaching note
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Reference no. 5-598-106
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 12 February 1998
Length: 22 pages
Data source: Field research
View full details
Case
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Reference no. 9-503-S48
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 2001
Length: 14 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details
Case
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Reference no. 9-510-P02
Portuguese language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 30 May 2001
Length: 16 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details
Case
-
Reference no. 9-595-057
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 2001
Length: 13 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details

About

Abstract

Describes Black & Decker's strategy for the tradesmen market.

Settings

Location:
United States
Industry:
Machinery and equipment industry
Size:
USD4 billion revenues
Other setting(s):
1991

Related

Teaching note
-
Reference no. 5-598-106
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 12 February 1998
Length: 22 pages
Data source: Field research
View full details
Case
-
Reference no. 9-503-S48
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 2001
Length: 14 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details
Case
-
Reference no. 9-510-P02
Portuguese language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 30 May 2001
Length: 16 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details
Case
-
Reference no. 9-595-057
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 30 March 2001
Length: 13 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Competition; Brands; Product introduction
View full details