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Case
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Reference no. 9-596-030
Subject category: Marketing
Authors: Ray A Goldberg (Harvard Business School); T Urban III (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 18 October 1995
Length: 40 pages
Data source: Field research
Topics: Customer relations; Marketing strategy; Supermarkets
Share a link: https://casecent.re/p/44689
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Abstract

Loblaw wants to develop long-term relationships with its customers and is testing a variety of strategies to do this.
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Abstract

Loblaw wants to develop long-term relationships with its customers and is testing a variety of strategies to do this.

Related

Sorry, this product has no related items.