Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 February 1996
Length: 28 pages
Data source: Field research
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https://casecent.re/p/44691
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Abstract
Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future?; To provide examples of ag-biotech developments and their impact on a company''s global business.
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Abstract
Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future?; To provide examples of ag-biotech developments and their impact on a company''s global business.